Bella Hadid and Alo: The Season's Most Powerful Collaboration Takes the Stage at Tersane Istanbul
The most talked-about fashion movement of the season has arrived: Global style icon Bella Hadid steps forward as the new face of Alo, the pioneer of wellness and luxury activewear. This massive collaboration takes the brand’s aesthetic vision to an entirely new dimension. Let’s take a closer look at the heart of this fashion movement and the captivating details of the campaign captured on the streets of Los Angeles. Setting global trends with every step, Bella Hadid stepped in front of the camera for Alo’s Prefall 2026 campaign. Centered around the energy of Los Angeles, peaceful morning routines, and personal balance, this exclusive project once again proves how seamlessly Alo blends into the modern city silhouette.
A Signature Behind the Lens: Mert Alaş & Marcus Piggott
Behind the camera stands the fashion world’s legendary duo, Turkish photographer Mert Alaş and Marcus Piggott. Blending Los Angeles’s natural light with a cinematic atmosphere, the shots capture Bella Hadid’s confidence and physical awareness in their purest form. Elevated by minimalist yet daring styling details, these visuals are already regarded as the season’s most inspiring fashion archive. As one of Istanbul’s most sought-after destinations, Tersane Istanbul brings this unique aesthetic and wellness culture directly to the city. Combining historical heritage with a modern lifestyle, the Alo store at Tersane Istanbul invites you to explore the latest collections. After shopping, an exclusive detail makes the experience truly unforgettable: the Alo Cafe, found in Turkey only at Tersane Istanbul. Designed for those seeking post-workout refreshment or a healthy, delicious escape from urban noise, Alo Cafe crowns this wardrobe energy with an invigorating lifestyle experience. Set your course for Tersane Istanbul today to catch the season’s top trends, incorporate Bella Hadid's signature look into your daily style, and enjoy an unparalleled experience.